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Formula 1 show car on the checkered platform, with the geodesic dome and the TAG Heuer watch display wall behind

TAG Heuer × Kith, F1 Miami

Design District, Miami · 2025 · Event build-out

An outdoor activation staging a Formula 1 show car on a custom checkered platform, framed by green-edged portal walls and a built-in race-suit vitrine.

Built by
APSOGI, Miami fabrication studio and licensed general contractor
Client
TAG Heuer
Event
Miami Grand Prix

What we built

  • PlatformCircular raised platform with checkered deck and glossy green edge
  • ScenicThree backdrop walls and curved portal frames
  • DisplayRace-suit vitrine built into the checkered wall
Circular green-edged platform, three backdrop walls, Kith Heuer header, Hublot facade
Side profile of the Formula 1 show car on the checkered deck, Kith Heuer logo wall and TAG Heuer Formula 1 header behind
Through the green portal frame: car rear on the platform, checkered panel, dome and palms
Curved green portal arch framing the dome and Bulgari facade, car tail at lower left
Low rear detail: wing, diffuser and rain light over the checkered deck and glossy green edge
Next: Kohler at Design Miami 2025

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407-718-4245 info@apsogi.com Start a project